Quick Reference
Learning project terms, explained simply.
Use this quick reference to understand common learning, training, and instructional design terms you may see during a project. Each term is written to help clarify decisions, support better questions, and connect you to related posts or resources when available.
A
ADDIE
A classic instructional design framework that breaks course creation into five phases. In real projects, most teams treat it as a flexible checklist instead of a strict step-by-step recipe.
Why it matters: Gives IDs and stakeholders a shared language for where the work is and what comes next.
Resources: Blog post · Project worksheet
Accessibility
Designing learning so people with disabilities can use it. This includes screen reader support, keyboard navigation, color contrast, captions, transcripts, and clear structure on every screen.
Why it matters: Often a legal requirement, and it almost always improves the experience for everyone.
Agile
An iterative way of working where you release small pieces of a course, get feedback quickly, and refine over short cycles instead of waiting for one big launch at the end.
Why it matters: Helps reduce rework, keep SMEs engaged, and show progress sooner.
Resources: Blog post · Sprint template
AI in eLearning
Using artificial intelligence tools to support parts of the eLearning process, such as brainstorming, outlining, drafting scripts, summarizing content, creating visuals, building practice questions, or reviewing materials.
Why it matters: AI can speed up parts of the work, but IDs still need to guide the strategy, check accuracy, protect sensitive information, and make sure the course supports the right outcomes.
Assessment
Any activity that checks what learners know or can do. This includes quick checks, scenario questions, quizzes, simulations, and on-the-job tasks tied to real work.
Why it matters: Shows whether the learning is doing its job and connects training back to business outcomes.
Resources: Blog post · Question bank
Audience Analysis
The process of learning who the learners are, what they already know, what they need to do, and what may affect how they experience the training.
Why it matters: Helps IDs design learning that fits the audience instead of creating a one-size-fits-all course.
Authoring Tool
Software used to create eLearning courses, interactions, simulations, quizzes, and learning assets. Common examples include tools like Storyline, Rise, Captivate, and similar course-building platforms.
Why it matters: Helps stakeholders understand what tool is being used to build the course and what types of interactions, updates, and outputs may be possible.
Resources: Blog post · Tool guide
Analytics
Data that helps teams understand how learners interact with a course. This may include completions, quiz results, time spent, survey feedback, or LMS reports.
Why it matters: Helps IDs and stakeholders see what may be working, what may need revision, and where learners may need more support.
Resources: Blog post · Review guide
B
Behavior Change
A change in what people actually do after training. This may include applying a process, making better decisions, following a standard, or using a skill more consistently on the job.
Why it matters: Helps keep the project focused on real performance instead of only course completion.
Blended Learning
A training approach that combines more than one modality—like eLearning, virtual sessions, and on-the-job activities—to create one connected learning experience.
Why it matters: Lets you put the right pieces in the right place instead of forcing everything into one course.
Resources: Blog post · Blueprint template
Bloom’s Taxonomy
A framework that organizes cognitive skills from basic recall to higher-order thinking, such as applying, analyzing, and creating. Many IDs use it to shape learning objectives and question difficulty.
Why it matters: Helps you match objectives, content, and assessments to the right level of thinking.
Blueprint
A planning document that outlines the learning goal, audience, content structure, delivery format, activities, and key decisions before full course development begins.
Why it matters: Gives everyone a shared direction before time is spent building screens, lessons, or assets.
Resources: Blog post · Blueprint template
Branching Scenario
An interactive scenario where learner choices lead to different paths and outcomes. It is often used to practice conversations, decisions, and judgment calls in a safe environment.
Why it matters: Moves beyond recall and helps learners practice real-world decisions with feedback.
Resources: Blog post · Storyboard/map template
Business Outcome
A measurable change the organization cares about, such as reduced errors, higher sales, smoother onboarding, or faster time to proficiency. Training should support these outcomes, not exist as a standalone goal.
Why it matters: Keeps projects focused on impact instead of just finishing a course or tracking completion rates.
Resources: Blog post · Outcome worksheet
C
Captions
Text that appears with audio or video so learners can read what is being said. Captions support accessibility and are especially helpful when learners are in quiet, noisy, or shared spaces.
Why it matters: Helps more learners access the content and supports clearer communication in video-based training.
Resources: Blog post · Caption checklist
Chunking
Organizing information into smaller, meaningful pieces so it is easier to process and remember. In eLearning, this often shows up as short sections, clear steps, or grouped ideas instead of long walls of text.
Why it matters: Helps manage cognitive load and makes complex topics feel more doable for learners.
Resources: Blog post · Outline template
Cognitive Load
The total mental effort a learner uses to understand and work with information. Too much load at once can overwhelm people and make it harder to learn, remember, or apply anything.
Why it matters: Drives decisions about how much content to show, how to structure screens, and when to add practice or breaks.
Resources: Blog post · Design checklist
Completion Rate
The percentage of assigned learners who finish a course or learning activity. It is often tracked in an LMS or reporting dashboard.
Why it matters: Shows participation, but it does not always prove learning or behavior change on its own.
Resources: Blog post · Measurement guide
Compliance Training
Training that helps employees follow laws, regulations, or internal policies, such as safety, ethics, data privacy, or harassment prevention.
Why it matters: Often legally required, highly visible to leadership, and a big opportunity to move beyond check-the-box courses.
Resources: Blog post · Makeover checklist
Content Audit
A review of existing materials to see what is useful, outdated, duplicated, missing, or unclear. This may include slide decks, documents, recordings, job aids, policies, and SME notes.
Why it matters: Helps turn scattered materials into a clearer plan before course design or development begins.
Resources: Blog post · Audit worksheet
Course Flow
The order and movement of a course from beginning to end. Course flow includes how topics are sequenced, how learners move through ideas, and how each part connects to the next.
Why it matters: Helps learners follow the path without feeling lost, overloaded, or unsure why something matters.
Resources: Blog post · Flow template
Curriculum
A planned sequence of learning experiences that work together over time. It is not just a single course, but a full path of activities, resources, practice, and touchpoints.
Why it matters: Helps you see how individual courses connect, avoid duplication, and build skills in a logical order.
Resources: Blog post · Curriculum map template
D
Deliverable
A finished or review-ready item created during a learning project. Deliverables might include a storyboard, course module, video script, facilitator guide, job aid, or final eLearning package.
Why it matters: Helps clarify what will be created, reviewed, approved, and handed off during the project.
Resources: Blog post · Deliverables checklist
Design Document
A planning document that outlines goals, audience, content structure, activities, and assessment plans before development starts. It captures key decisions in one place for review and sign-off.
Why it matters: Aligns stakeholders early and reduces rework once you start building slides, media, or interactions.
Resources: Blog post · Design doc template
Design Thinking
An approach to solving problems that starts with understanding people, then moves through ideation, prototyping, and testing. It encourages experimenting and learning quickly from feedback.
Why it matters: Keeps the focus on real learner needs and encourages teams to test ideas instead of jumping straight to a final course.
Resources: Blog post · Workshop outline
Development
The phase where the actual learning materials are created, such as slides, eLearning modules, videos, guides, job aids, and supporting assets based on the approved design.
Why it matters: This is where much of the project time is spent, so clear design decisions and feedback loops are critical.
Resources: Blog post · Build checklist
Diagnostic Assessment
A short check used before or near the beginning of training to understand what learners already know, where gaps exist, and what kind of support may be needed.
Why it matters: Helps avoid teaching everyone the same thing when learners may have different starting points.
Resources: Blog post · Question template
Discovery
The early phase of a project where you clarify the problem, audience, context, constraints, and success measures before committing to a solution or course outline.
Why it matters: Good discovery prevents solution-first projects and gives you a stronger basis for design decisions.
Resources: Blog post · Question guide
Draft Review
A structured review of a draft course, storyboard, script, or learning asset before it is finalized. Reviewers look for accuracy, clarity, flow, usability, and alignment with the project goal.
Why it matters: Focused review rounds help catch issues early and prevent vague feedback from slowing the project down.
Resources: Blog post · Review checklist
E
eLearning
Learning experiences delivered through digital platforms, often as browser-based courses, LMS modules, or interactive web experiences that learners complete online.
Why it matters: It shapes the tools, timeline, design choices, accessibility needs, and review process for the project.
Resources: Blog post · Planning checklist
eLearning Module
A self-contained section of digital learning. A module may be one part of a larger course or a standalone learning experience focused on a specific topic or skill.
Why it matters: Helps define the size and scope of what is being built, reviewed, updated, and delivered.
Resources: Blog post · Module planning guide
Engagement
The level of attention, interest, and participation learners bring to a learning experience. It is influenced by relevance, challenge, interaction, pacing, and how useful the content feels.
Why it matters: Engaged learners are more likely to stay with the experience and apply what they learn.
Resources: Blog post · Interaction ideas
Estimated Seat Time
The estimated amount of time a learner will spend completing a course, module, video, or learning activity.
Why it matters: Helps set expectations for scope, learner time, project size, and whether the content needs to be shortened or split into smaller pieces.
Resources: Blog post · Seat time guide
Evaluation
The process of checking how well learning performed, from basic reactions and completion data to changes in behavior and business results.
Why it matters: Connects training to real outcomes instead of stopping at “people took the course.”
Resources: Blog post · Evaluation plan template
Evaluation Plan
A plan for how a team will measure whether learning worked. It may include what data to collect, when to collect it, who reviews it, and how the results will inform updates.
Why it matters: Helps teams decide what success looks like before the course launches or gets revised.
Resources: Blog post · Evaluation template
Executive Sponsor
A leader who supports the learning project, helps clarify priorities, removes barriers, and reinforces why the training matters to the organization.
Why it matters: Strong sponsorship can improve alignment, approvals, learner participation, and long-term impact.
Resources: Blog post · Alignment guide
Experiential Learning
A learning approach where people gain skills and insight by doing real or simulated tasks, then reflecting on what happened and how to apply it back on the job.
Why it matters: Bridges the gap between theory and practice and pairs well with scenarios, simulations, and on-the-job activities.
Resources: Blog post · Activity template
F
Facilitator Guide
A document that helps an instructor, trainer, or facilitator lead a learning session. It may include timing, talking points, activity instructions, discussion prompts, and materials needed.
Why it matters: Helps keep live or blended learning consistent, organized, and easier for someone else to deliver.
Resources: Blog post · Guide template
Feedback
Information given to learners, reviewers, or project teams to help improve performance, decisions, or the learning experience. Feedback may come from quizzes, practice activities, stakeholders, SMEs, or learners.
Why it matters: Good feedback helps people know what worked, what needs attention, and what to do next.
Resources: Blog post · Feedback guide
Final Review
The last structured review before a course, asset, or learning experience is approved for launch or delivery. It usually checks accuracy, functionality, visuals, accessibility, and readiness.
Why it matters: Helps catch issues before learners see the final product and gives stakeholders a clear approval point.
Resources: Blog post · Final review checklist
Flow
The way a learning experience moves from one idea, activity, or decision point to the next. Strong flow helps learners understand where they are, why it matters, and what comes next.
Why it matters: Good flow reduces confusion, improves clarity, and helps content feel more connected instead of like separate pieces.
Resources: Blog post · Flow template
Formative Assessment
A low-stakes check built into the learning experience to help learners practice, receive feedback, and notice what they understand before a final assessment or real-world task.
Why it matters: Helps learners build confidence and gives the design team clues about where more support may be needed.
Resources: Blog post · Question template
Front-End Analysis
Early analysis used to understand the problem, audience, performance gap, content needs, constraints, and whether training is the right solution.
Why it matters: Helps avoid building a course before the real need, audience, and desired outcome are clear.
Resources: Blog post · Analysis worksheet
G
Gap Analysis
A process for comparing the current state to the desired state. In learning projects, it helps identify what people know or do now, what they need to know or do, and what is causing the gap.
Why it matters: Helps determine whether training is the right solution and what the learning should actually address.
Resources: Blog post · Gap worksheet
Goal
The broad result a learning project is trying to support. A goal may describe what the organization wants to improve, what learners need to do better, or what outcome the training should help move forward.
Why it matters: A clear goal helps the team make better decisions about scope, content, activities, and success measures.
Resources: Blog post · Goal clarity worksheet
Governance
The process for managing ownership, approvals, updates, and decisions after a learning product is created or launched.
Why it matters: Helps keep training accurate, current, and aligned over time instead of becoming outdated or hard to maintain.
Resources: Blog post · Governance checklist
Graphic Treatment
The visual style used across a learning experience, including color, typography, icons, imagery, layout, and overall look and feel.
Why it matters: Helps the course feel consistent, professional, readable, and aligned with the audience or brand.
Resources: Blog post · Style guide
Guided Practice
Practice that gives learners support while they apply new knowledge or skills. This may include hints, examples, feedback, scaffolding, or step-by-step support.
Why it matters: Helps learners move from understanding information to trying it safely before they are expected to perform on their own.
Resources: Blog post · Practice template
Guide / Job Guide
A reference document that helps people complete a task, follow a process, or remember key information after training. It may be used during work instead of inside a course.
Why it matters: Sometimes learners need a practical support tool more than another course, especially for steps, policies, or decision points.
Resources: Blog post · Job guide template
H
Handout
A supporting document learners can use during or after a training experience. Handouts may summarize key points, provide steps, support an activity, or give learners something to reference later.
Why it matters: Helps learning continue beyond the course and gives people a practical resource they can use on the job.
Resources: Blog post · Handout template
Help / Support Resource
A resource learners can use when they need help applying information after training. This may include a quick reference guide, checklist, FAQ, decision aid, or searchable support page.
Why it matters: Not every need requires another course. Sometimes a clear support resource helps people perform better in the moment.
Resources: Blog post · Resource checklist
High-Level Design
An early design plan that shows the overall direction of a learning project before the details are fully built out. It may include the audience, goals, course structure, delivery approach, and major activities.
Why it matters: Helps stakeholders align on direction before time is spent writing scripts, designing screens, or building modules.
Resources: Blog post · Design template
Human-Centered Design
A design approach that starts with the people who will use the learning experience. It considers learner needs, context, barriers, emotions, and real work conditions.
Why it matters: Helps create training that feels relevant, usable, and realistic instead of generic or disconnected from the work.
Resources: Blog post · Learner needs guide
Hybrid Learning
A learning approach that serves learners in more than one setting, such as a mix of in-person and virtual participation, or learning that supports both live and remote audiences.
Why it matters: Helps teams plan for different learner environments, access needs, facilitation methods, and technology constraints.
Resources: Blog post · Hybrid planner
Hyperlink
A clickable link that takes learners to another screen, page, document, website, resource, or part of the course.
Why it matters: Links can support navigation and resources, but they need to be clear, tested, accessible, and kept up to date.
Resources: Blog post · Link checklist
I
Implementation
The point where a learning experience is prepared, launched, delivered, or made available to learners. This may include uploading files, testing access, communicating with learners, and coordinating rollout details.
Why it matters: A strong launch helps prevent access issues, confusion, missed communications, and last-minute surprises.
Resources: Blog post · Launch checklist
Instructional Design
The process of creating learning experiences that help people build knowledge, skills, confidence, or job performance. It includes clarifying goals, organizing content, designing practice, and planning how learning will be supported.
Why it matters: Helps turn information into a learning experience that is clear, purposeful, and easier for people to use.
Resources: Blog post · Project guide
Instructional Designer
A person who helps plan, design, develop, and improve learning experiences. Instructional designers often work with subject matter experts, stakeholders, and learners to make training clearer and more useful.
Why it matters: An instructional designer helps ask the right questions, organize the content, and connect the learning to the actual goal.
Resources: Blog post · Working with an ID guide
Interaction
Something learners do during a course or learning experience, such as clicking, choosing, sorting, answering, reflecting, practicing, or making a decision.
Why it matters: Interaction should support thinking or practice, not just add clicks for the sake of making a course feel active.
Resources: Blog post · Interaction ideas
Interactive eLearning
Digital learning that asks learners to do something beyond simply reading or watching. This may include scenarios, knowledge checks, drag-and-drop activities, decision points, simulations, or guided practice.
Why it matters: Well-designed interaction can make learning more active, realistic, and easier to apply.
Resources: Blog post · Design guide
Iteration
A cycle of improving a learning product based on feedback, testing, review, or new information. Iteration may happen during design, development, review, or after launch.
Why it matters: Helps teams improve quality over time instead of expecting the first version to be perfect.
Resources: Blog post · Iteration tracker
J
Job Aid
BuildA quick-reference resource that helps people complete a task while they are working. Job aids may include checklists, step-by-step guides, decision trees, templates, or process reminders.
Why it matters: Sometimes people need support at the moment of work more than they need another full course.
Resources: Blog post · Job aid template
Just-in-Time Learning
BuildLearning or support provided at the moment someone needs it. This might be a short video, checklist, searchable guide, tooltip, FAQ, or quick reference.
Why it matters: Helps people get support close to the task instead of trying to remember everything from a course taken earlier.
Resources: Blog post · Support guide
J
Build
Job Aid
A quick-reference resource that helps people complete a task while they are working. Job aids may include checklists, step-by-step guides, decision trees, templates, or process reminders.
Why it matters: Sometimes people need support at the moment of work more than they need another full course.
Resources: Blog post · Job aid template
Build
Just-in-Time Learning
Learning or support provided at the moment someone needs it. This might be a short video, checklist, searchable guide, tooltip, FAQ, or quick reference.
Why it matters: Helps people get support close to the task instead of trying to remember everything from a course taken earlier.
Resources: Blog post · Support guide
K
Key Performance Indicator (KPI)
A measurable indicator used to track progress toward a goal. In learning projects, KPIs may connect training to outcomes such as fewer errors, faster onboarding, improved customer scores, or stronger process adoption.
Why it matters: Helps connect learning work to business results instead of measuring only completions or attendance.
Resources: Blog post · KPI planning worksheet
Key Stakeholder
A person who has influence over the project, provides input, approves decisions, or is affected by the final learning experience. This may include leaders, SMEs, managers, compliance teams, or learner representatives.
Why it matters: Identifying key stakeholders early helps prevent missed approvals, unclear feedback, and last-minute changes.
Resources: Blog post · Stakeholder map
Kickoff
The starting meeting or conversation for a learning project. A kickoff usually clarifies the goal, audience, scope, timeline, roles, source materials, review process, and next steps.
Why it matters: A strong kickoff helps the team align before design or development begins.
Resources: Blog post · Kickoff agenda
Kirkpatrick Model
A common framework for evaluating training across four levels: learner reaction, learning, behavior, and results. It helps teams think beyond whether learners liked the course.
Why it matters: Supports better conversations about what success means and how learning impact will be measured.
Resources: Blog post · Evaluation plan template
Knowledge Check
A short question or activity that helps learners check their understanding during a course. Knowledge checks are usually low-stakes and are often paired with immediate feedback.
Why it matters: Helps learners pause, think, practice, and notice what they may need to review before moving on.
Resources: Blog post · Question template
Knowledge Transfer
The process of sharing information, expertise, or context from one person or group to another. In learning projects, this often happens between SMEs and the person designing or building the course.
Why it matters: Good knowledge transfer helps turn expert information into learning that is clear, accurate, and usable for the audience.
Resources: Blog post · SME question guide
L
Learning & Development (L&D)
Function · Learning team in the business
The part of an organization responsible for building skills, knowledge, and capabilities— often through training, programs, resources, and performance support.
Why it matters: IDs often work within or alongside L&D to connect learning solutions with business needs.
Extras: Blog post · Operating model sketch
Learning Objective
Design element · What learners will be able to do
A clear statement of what learners should be able to do by the end of a course or lesson, usually written with an action verb and a focus on observable behavior.
Why it matters: Guides content, activities, and assessments so everything in the course points to a purpose.
Extras: Blog post · Starter verb list
Learning Outcome
Result · What changes after learning
The change you expect to see in knowledge, behavior, or performance after learning— often framed at a higher level than a single course objective.
Why it matters: Helps connect course-level objectives to bigger shifts in how people work or perform.
Extras: Blog post · Outcome mapping worksheet
Learning Path
Program design · Sequence of learning
An organized sequence of courses, resources, and experiences that learners move through over time to build a skill set or reach a role-ready level.
Why it matters: Prevents one-off courses and helps learners see how pieces fit together into a bigger journey.
Extras: Blog post · Path design template
Learning Management System (LMS)
Platform · Hosts and tracks learning
Software used to deliver, track, and manage learning—such as assigning courses, storing completions, and generating basic reports.
Why it matters: It’s often where your eLearning lives and how stakeholders see data about participation.
Extras: Blog post · LMS launch checklist
Learning Experience Design (LXD)
Approach · Holistic learning design
A way of designing learning that blends instructional design with UX, product thinking, and human-centered design. It looks at the end-to-end experience, not just a single course.
Why it matters: Reflects the shift from “build a module” to designing connected, learner-friendly experiences across tools and touchpoints.
Extras: Blog post · LXD principles
M
Metrics
Data · How learning is tracked
The numbers you look at to understand how learning is performing—such as completions, quiz scores, time to competence, error rates, or other business-linked data.
Why it matters: The right metrics help you show impact, spot issues early, and improve future designs.
Extras: Blog post · Metric ideas
Microlearning
Format · Short, focused pieces
Learning experiences broken into small, focused units—often a few minutes each— that target a single idea, skill, or task instead of a long, all-in-one course.
Why it matters: Fits into busy schedules, works well on mobile, and pairs nicely with just-in-time support.
Extras: Blog post · Blueprint template
Mobile Learning
Modality · Learning on phones & tablets
Learning experiences designed to work well on mobile devices—often shorter, tap-friendly, and focused on quick reference or practice rather than long, slide-heavy modules.
Why it matters: Meets learners where they are, especially frontline or on-the-go roles that don’t sit at a desk.
Extras: Blog post · Design checklist
Modalities
Design choice · How learning is delivered
The different formats you can use for learning—such as eLearning, video, ILT, VILT, job aids, simulations, or coaching—often combined in a single solution.
Why it matters: Choosing the right mix of modalities shapes the learner experience and how effective the solution feels in real life.
Extras: Blog post · Modality matrix
N
Narrative
Storytelling · Scenarios & examples
The story thread that connects characters, situations, and events in a learning experience— often used in scenarios, case studies, or branching stories.
Why it matters: A clear narrative makes content feel relevant and memorable instead of like disconnected facts.
Extras: Blog post · Story framework
Navigation
UX detail · How learners move around
The way learners move through a course or experience—buttons, menus, progress indicators, and rules about what they can do next.
Why it matters: Good navigation feels invisible; poor navigation distracts from learning and creates frustration.
Extras: Blog post · Navigation checklist
Needs Analysis
Analysis · What problem are we solving?
The process of clarifying the real problem, audience, current performance, and desired state before deciding whether training is needed and what it should do.
Why it matters: Helps avoid “course first” thinking and focuses effort on solutions that actually address the gap.
Extras: Blog post · Question list
Nudges (Learning Nudges)
Follow-up · Gentle reminders in the flow of work
Small, timely prompts—like reminders, tips, or micro-messages—that encourage people to use new behaviors or resources after training, often delivered through email, chat, or apps.
Why it matters: Supports habit-building and transfer by reconnecting learners with key ideas over time.
Extras: Blog post · Nudge sequence ideas
O
Onboarding
Program · Welcome & ramp-up
The structured process of helping new hires understand their role, team, tools, and culture— often combining courses, live sessions, shadowing, and on-the-job practice.
Why it matters: A strong onboarding program speeds up time-to-productivity and shapes first impressions of the company.
Extras: Blog post · Onboarding journey map
Online Learning
Modality · Learning via internet
Any learning that happens over the internet—such as eLearning modules, virtual classes, webinars, or self-paced resources accessed through a browser or app.
Why it matters: Covers more than just formal eLearning and includes many of the digital experiences IDs design today.
Extras: Blog post · Format examples
On-the-Job Support
Performance support · Help while working
Tools and resources people use while doing their actual work—like job aids, checklists, embedded help, or quick reference guides that reduce the need to remember everything.
Why it matters: Often delivers faster impact than more training by supporting real tasks in real time.
Extras: Blog post · Support audit template
On-the-Job Training (OJT)
Modality · Learning while doing
Training that happens as part of real work, usually with a more experienced person guiding, demonstrating, and coaching while the learner performs actual tasks.
Why it matters: Connects directly to performance and is common in roles where “shadowing” and side-by-side coaching are key.
Extras: Blog post · OJT checklist
P
Performance Support
Solution type · Help at the moment of need
Resources that help people do their jobs while they work—such as job aids, checklists, tooltips, or embedded help—so they don’t have to rely on memory from training alone.
Why it matters: Often delivers faster, more sustainable impact than adding another course.
Extras: Blog post · Support ecosystem map
Personas
Design tool · Composite learner profiles
Fictional but research-informed profiles that represent key learner groups—capturing their goals, constraints, context, and attitudes toward learning.
Why it matters: Keeps design decisions grounded in real people instead of a generic “user” in your head.
Extras: Blog post · Persona template
Pilot
Test run · Limited launch
A small-scale release of a learning solution to a limited audience to test content, flow, and logistics before rolling out more broadly.
Why it matters: Surfaces issues early and gives you real data and feedback to refine the experience.
Extras: Blog post · Pilot checklist
Practice
Core ingredient · Repeated doing
Opportunities for learners to try the target skills—through scenarios, simulations, exercises, role plays, or real work—often with feedback and increasing challenge.
Why it matters: Practice is where real learning sticks; content without practice tends to fade quickly.
Extras: Blog post · Practice pattern ideas
Pre-work
Prep · Before the main session
Activities or content learners complete before a live session or main course—such as short videos, readings, or reflections—to prime them and save time for deeper work.
Why it matters: Makes live or deeper sessions more productive by ensuring everyone starts with shared foundations.
Extras: Blog post · Pre-work planner
Prototype
Draft build · Testable version
A quick, simplified version of a learning experience—such as a few sample screens, a clickable mockup, or a rough module—used to test ideas with stakeholders or learners.
Why it matters: Lets you learn fast, reduce rework, and show stakeholders what the experience will actually feel like.
Extras: Blog post · Prototype sprint outline
Q
Qualitative Data
Evaluation · Words, themes, stories
Non-numeric data—like comments, interview notes, observations, and themes—that help you understand how learners experienced a program and why results look the way they do.
Why it matters: Adds context and depth so you’re not making decisions based on numbers alone.
Extras: Blog post · Starter code list
Quantitative Data
Evaluation · Numbers & counts
Numeric data—like completions, scores, attendance, time spent, or KPI changes—that can be counted, compared, and tracked over time.
Why it matters: Makes it easier to see patterns, trends, and shifts that you can connect to learning efforts.
Extras: Blog post · Metric examples
Question Bank
Assessment asset · Pool of questions
A collection of assessment questions grouped by topic, objective, or difficulty that an LMS or authoring tool can pull from to build quizzes or randomize items.
Why it matters: Supports more robust, reusable assessments and reduces overexposure to the same questions.
Extras: Blog post · Structure template
Quiz
Assessment · Short test of knowledge
A brief test used to check knowledge or understanding—often at the end of a lesson or module—made up of questions like multiple choice, true/false, or matching items.
Why it matters: A common way organizations measure completion or basic understanding, even if deeper performance data is also needed.
Extras: Blog post · Writing tips
R
Reflection
Learning strategy · Thinking about experience
Intentional time for learners to think about what they experienced, what it means for their work, and how they might respond differently next time.
Why it matters: Turns activity into insight and helps learners connect content to their real context.
Extras: Blog post · Prompt ideas
Reinforcement
Follow-up · Support after training
Ongoing touchpoints—like reminders, nudges, refreshers, and manager check-ins—that help keep key ideas visible and support habit-building over time.
Why it matters: Reduces the “forgetting curve” and supports long-term behavior change.
Extras: Blog post · Reinforcement plan template
Retrieval Practice
Learning science · Recall to strengthen memory
Activities that ask learners to pull information from memory—like low-stakes quizzes, flashcards, or “what would you do?” questions—rather than just re-reading content.
Why it matters: Strengthens memory and understanding more effectively than review alone.
Extras: Blog post · Activity ideas
Return on Investment (ROI)
Business metric · Value vs. cost
A way of comparing the benefits of a learning initiative (like improved performance or reduced errors) to its costs in time, money, and resources.
Why it matters: Helps L&D speak the language of the business and prioritize high-impact projects.
Extras: Blog post · Simple ROI model
Review Cycle
Process · Feedback rounds with stakeholders
Planned rounds of feedback on drafts or builds—often from SMEs, stakeholders, and QA— with clear owners, deadlines, and what’s in scope for each round.
Why it matters: Keeps projects moving, reduces rework, and helps manage expectations about changes.
Extras: Blog post · Review matrix
Role Play
Practice activity · Simulated conversation
A practice method where learners act out realistic situations—like coaching talks, customer calls, or feedback conversations—to try new skills in a safe environment.
Why it matters: Builds confidence with interpersonal skills that are hard to learn from content alone.
Extras: Blog post · Scenario ideas
S
Scenario-Based Learning
Design approach · Decisions in context
A learning approach that drops learners into realistic situations and asks them to make decisions, see consequences, and try again—often using branching or layered scenarios.
Why it matters: Moves beyond recall into judgment, application, and real-world decision-making.
Extras: Blog post · Scenario starter templates
Simulation
Practice environment · Realistic system or situation
An experience that imitates a real system, tool, or situation—like software sims, flight sims, or branching scenarios—so learners can practice without real-world risk.
Why it matters: Lets people safely make mistakes and build skill in complex or high-stakes tasks.
Extras: Blog post · Simulation patterns
SME (Subject Matter Expert)
Partner · Content and context expert
A person with deep expertise in the topic or role you’re designing for—often a leader, high performer, or specialist who provides content, examples, and review.
Why it matters: Strong SME partnerships are key to realistic content, accurate details, and stakeholder buy-in.
Extras: Blog post · Working with SMEs guide
Spaced Practice
Learning science · Practice over time
A technique where practice or review happens across multiple sessions over time, instead of in one long block, to strengthen memory and skill.
Why it matters: Beats cramming for long-term retention and supports real habit-building.
Extras: Blog post · Spaced plan ideas
Stakeholders
People · Those with a vested interest
Individuals or groups who have a stake in the learning solution—such as sponsors, managers, SMEs, learners, and downstream teams affected by the results.
Why it matters: Identifying and engaging the right stakeholders early prevents surprises and misalignment later.
Extras: Blog post · Stakeholder mapping canvas
Storyboard
Design deliverable · Screen-by-screen plan
A detailed plan that lays out content, visuals, interactions, and audio script screen by screen (or slide by slide) before full development in an authoring tool.
Why it matters: Creates a shared blueprint so reviewers can give focused feedback before you build.
Extras: Blog post · Storyboard template
T
Target Audience
Who · Learners you’re designing for
The specific group of people a learning solution is meant to serve—defined by their roles, experience level, context, and what they need to be able to do.
Why it matters: Clear audience definition keeps scope, tone, and activities aligned to real people, not “everyone.”
Extras: Blog post · Audience worksheet
Task Analysis
Analysis · Breaking work into steps
The process of breaking a job task into smaller, observable steps and decisions so you can see what people actually do and where they struggle.
Why it matters: Helps you design realistic practice and support that match real work, not just policy descriptions.
Extras: Blog post · Task analysis template
Templates
Reusable format · Repeatable structures
Pre-built structures for documents or designs—like storyboards, slides, or emails—that give you a consistent starting point while leaving room for customization.
Why it matters: Saves time, supports brand consistency, and makes it easier for teams to work in the same way.
Extras: Blog post · Template library
Time to Competence
Metric · How fast people get up to speed
The amount of time it takes for a learner—often a new hire—to reach a defined level of acceptable performance in their role.
Why it matters: A key way to show the impact of onboarding and training on real business performance.
Extras: Blog post · Tracking ideas
Touchpoints
Journey · Moments learners interact
The individual moments where learners interact with the learning experience—emails, sign-up pages, modules, coaching sessions, nudges, and follow-ups.
Why it matters: Seeing all touchpoints helps you design a coherent journey instead of isolated events.
Extras: Blog post · Journey mapping canvas
Transfer of Training
Outcome · Using learning on the job
The degree to which skills and knowledge from training show up later in real work— in how people behave, make decisions, and deliver results.
Why it matters: It’s the real goal of most learning efforts and links directly to impact and performance.
Extras: Blog post · Transfer strategy ideas
U
Upskilling
Talent strategy · Building new skills
Helping people develop new or deeper skills so they can succeed in their current role or grow into future roles, often through targeted programs and practice.
Why it matters: Connects learning directly to career growth and business capability needs.
Extras: Blog post · Upskilling roadmap
Usability Testing
UX method · Watching people use it
Observing real or representative learners as they try to use a course, tool, or resource to see where they get confused, stuck, or surprised.
Why it matters: Reveals issues you won’t catch from internal reviews alone and leads to smoother learner experiences.
Extras: Blog post · Usability test checklist
User Experience (UX)
Overall feel · How it works for learners
The overall experience someone has when interacting with a product or course—how easy it is to use, how it feels, and whether it helps them do what they came to do.
Why it matters: Strong UX reduces friction so learners can focus on learning, not fighting the interface.
Extras: Blog post · UX principles for IDs
User Journey
Journey map · End-to-end experience
A mapped view of all the steps a learner goes through with a solution—from first invite or announcement through completion, follow-up, and on-the-job use.
Why it matters: Helps you design coherent experiences instead of one-off events or disconnected pieces.
Extras: Blog post · Journey map template
V
Video
Modality · Moving visuals & audio
A format that combines visuals, audio, and motion to share concepts, stories, demonstrations, or walkthroughs—live-action, animated, or screen-recorded.
Why it matters: Powerful for showing “how it looks and sounds,” but still needs structure and good scripting.
Extras: Blog post · Video planning checklist
Virtual Instructor-Led Training (VILT)
Live session · Facilitated online class
Real-time training led by a facilitator in a virtual platform—using chat, polls, breakout rooms, and shared screens instead of a physical classroom.
Why it matters: Blends human interaction with remote access and is a staple format for corporate learning.
Extras: Blog post · Facilitation tips
Visual Design
Look & feel · Layout, color, hierarchy
How a course or asset looks—layout, typography, color, spacing, and imagery—used intentionally to support clarity, focus, and emotional tone.
Why it matters: Good visual design reduces cognitive load and makes content feel more polished and credible.
Extras: Blog post · Design principles
Voiceover
Audio · Narration for learning
Recorded narration that guides learners through content—whether human-recorded or AI— usually following a script that complements (not reads) on-screen text.
Why it matters: A strong voiceover can carry tone, pacing, and clarity—but poor narration can distract from the message.
Extras: Blog post · Script writing tips
W
Webinar
Live format · Online presentation or session
A live online session, often with a presenter and slides, delivered through a web platform— sometimes interactive, sometimes more broadcast-style.
Why it matters: A common format for thought leadership and training, but often needs design help to move beyond “talking at slides.”
Extras: Blog post · Engaging webinar checklist
Wireframe
UX deliverable · Low-fidelity layout
A simple, low-fidelity sketch of screens or pages that focuses on structure, spacing, and content placement without final visuals or branding.
Why it matters: Lets you quickly test flow and layout before investing time in full visual design or development.
Extras: Blog post · Wireframe starter kit
Workflow Learning
Approach · Learning in the flow of work
Learning that’s embedded directly into day-to-day work—through tools, prompts, job aids, and systems—so people don’t have to step away to a separate “course.”
Why it matters: Aligns learning tightly with real tasks and reduces friction between “training” and “doing.”
Extras: Blog post · Example patterns
Workplace Learning
Context · Learning in and for the workplace
All the ways people learn at work—formal programs, coaching, workflow learning, peer support, and informal problem-solving on the job.
Why it matters: Reminds IDs to think beyond courses and consider the broader learning ecosystem inside organizations.
Extras: Blog post · Ecosystem sketch
X · Y · Z
xAPI (Experience API)
Data standard · Tracks learning experiences
A specification for tracking learning activities across systems—not just in an LMS— by sending statements like “Dana completed Scenario 2” to a Learning Record Store (LRS).
Why it matters: Opens the door to tracking learning in apps, simulations, job tools, and other places beyond classic SCORM courses.
Extras: Blog post · xAPI statement examples
YouTube & Open Video (Informal Learning)
Informal · Self-directed video learning
When people use publicly available video platforms—like YouTube—to look up how-to content, explanations, or walkthroughs outside formal training programs.
Why it matters: Reminds L&D that learners already “Google and YouTube it,” and formal programs can curate or complement what they find.
Extras: Blog post · Curated playlist ideas
Zone of Proximal Development (ZPD)
Learning theory · Stretch, not overwhelm
A concept from Vygotsky describing the “sweet spot” where a learner can succeed with some support—tasks that are just beyond what they can do alone, but not so hard they shut down.
Why it matters: Helps IDs design practice and support that feel challenging enough to grow skills without creating overload.
Extras: Blog post · Design ideas using ZPD