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Action Mapping

Action Mapping is a performance-focused approach to instructional design that starts with what people need to do, then identifies the practice and information needed to support those actions.

Action Mapping

Start With Performance — Not With Content

Action Mapping is a performance-focused approach that begins with the business goal, identifies what people need to do differently, and then determines the practice and information needed to support those actions.

The process helps move the conversation away from “What should we put in the course?” and toward “What needs to change on the job?”

Action Mapping was created by instructional design consultant Cathy Moore.

Define the Business Goal First

Action Mapping starts with the result the organization wants to improve. This keeps the learning project tied to a meaningful performance need.

Make it measurable

Define what should improve and how the organization will know whether progress is happening.

Connect it to performance

Focus on a business result rather than simply completing or launching training.

Keep training in perspective

Training may support the goal, but it is not automatically the solution.

A course completion rate is not the business goal. Start with the result the organization actually wants to change.

Identify What People Need to Do Differently

Once the goal is clear, identify the observable actions people must take to help achieve it.

Content thinking
“Employees need to understand our escalation policy.”

This describes knowledge, but it does not yet tell us what employees must actually do on the job.

Action thinking
“Recognize when an issue requires escalation and route it correctly.”

Now we have a behavior that can guide practice, support, and measurement.

Useful actions describe what people need to do — not what they need to know about.

Ask Why People Aren't Doing It Now

Not every performance problem is caused by a lack of knowledge or skill. Look for the barriers behind the behavior before deciding that training is needed.

Knowledge or skill

People may not know what to do or may need realistic practice before performing confidently.

Process or tools

The workflow, system, resources, or environment may make the desired behavior difficult.

Motivation or consequences

The desired action may not be reinforced, rewarded, expected, or supported.

Information or support

People may need a job aid, clearer instructions, better feedback, or easier access to information.

If training cannot solve the barrier, adding more training will not solve the performance problem.

Design Practice Around the Actions

When training is part of the solution, Action Mapping emphasizes realistic practice that helps people make the decisions they will face on the job.

Less useful Which statement correctly defines escalation?

This checks whether learners remember information, but may not show whether they can use it.

More useful A customer reports a security issue that your standard troubleshooting steps cannot resolve. What should you do next?
Continue troubleshooting until the issue is resolved.
Follow the escalation path for unresolved security issues.
Tell the customer to contact the team again later.
Let learners practice the decision or behavior they need to perform — not just remember information about it.

Add Only the Information That Supports the Action

Information comes after the action and practice have been identified. This helps keep content focused on what learners actually need to perform successfully.

Needed to perform? Learner needs it to make the decision or do the task.
Include in Learning Build it into the practice or instruction.
Needed at work? Useful later, but does not need to be memorized.
Provide a Resource Job aid, checklist, guide, or searchable reference.
Nice to know? Interesting background that does not support the action.
Leave It Out Keep the learning focused on performance.
Support the decision

Include information that helps learners make the right choice or complete the action.

Move reference content outside

Information people can look up on the job may work better as a checklist, guide, or resource.

Remove what does not help

Background content that does not support the action does not automatically belong in the course.

Content earns its place by helping people perform. More information does not automatically create better learning.

Map the Pieces Back to Performance

The value of Action Mapping comes from connecting each design decision back to the business goal and the actions people need to perform.

Business Goal
Actions
Barriers
Practice
Information
Goal What measurable organizational result should improve?
Actions What must people do differently to help achieve it?
Barriers What currently gets in the way of those actions?
Practice What realistic activity will help people practice the action?
Information What minimum information is needed to perform successfully?
Action Mapping helps instructional designers act more like performance consultants: solve the problem first, then decide what learning — if any — belongs in the solution.

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